Visit us at the
*new* Selfridges
hair destination

Now introducing hair services to compliment our
retail experience at the iconic legacy British Brand

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Find us at the Beauty Workshop

Selfridges Beauty Concierge, Ground Floor, Selfridges Oxford Street

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Introducing the

Ruka Curl Bar

Open from August

Book in with a Ruka stylist

Get your favourite Ruka clip-ins, wigs and ponytails installed by our team of professional hairstylists.

Visit Dr.Ruka

Book an in-store assessment with a Ruka trichologist to learn more about your hair and scalp.

Give your hair some TLC

Discuss any hair or scalp conditions, and receive tailored guidance to enhance your natural hair health with our resident Ruka trichologist.

book services

Free discovery assessment

Purchase any of our human hair extensions in store and receive a complimentary 'Discovery Assessment' with one of our professional trichologists.

book services

Offer only applicable to human hair extensions that are purchased in-store at Selfridges.

Services Menu

See an overview of our Curl Bar services. For a full list of services, click below and visit the booking page.

Discovery Assessment

Enjoy a one-to-one appointment with our resident Ruka trichologist, a hair and scalp specialist who you can speak to about using the right products, routine and the foundations of hair loss.

Ruka Installation

Ruka’s team of hairstylists will install your ponytail using their specially formulated gels to hydrate, nourish and protect your hair. This service includes tips from your stylist to maintain and recreate your look at home.

Scalp Soothe

Scalp feeling tight or dealing with general stress? Enjoy the soothing experience of a menthol massage with Philip Kingsley’s rehydrating scalp tonic.


Whether you want to wear them as they are or use them to lay the foundation for a wig installation, a Ruka stylist will cornrow your hair to perfection.

Frequently asked questions

Need help with something? We've got you sis!

What is Ruka Curl Bar?


The latest edition to compliment our retail experience in Selfridges. Book an in-store appointment with a trichologist for a hair and scalp assessment to learn more about your hair’s texture, or get your favourite Ruka clip-ins, wigs and ponytails installed by a team of professional hairstylists.

How do I find you?


Selfridges flagship store on Oxford Street, London. You can find us on the Ground Floor in the Beauty Workshop, alongside brands Aveda and Swarovski.

Do all services need to be pre-booked?


While we're happy to accept walk-ins for appointments, we only have limited spaces and our books fill up quick. We would recommend pre-booking to avoid disappointment.

What products are available at Selfridges?


In Selfridges we offer a curated range of our TextureMatch and The Classics range, from clip ins, and ponytails, to wigs and wig sets. Alongside our range of hair care essentials from the Wet Products Lab. For our full range of products, shop online at

Can I bring hair I purchased online?


Yes, you can either purchase Ruka products in store at Selfridges, or bring in Ruka products that you've purchased online at either our online store or Selfridges website. We don't offer services with non-Ruka products or hair you've purchased elsewhere.

I've booked a service, what do I need to bring on the day?


There's only two things to remember for your appointment. You need to bring the hair you are planning to install and have your hair already washed.

Can I amend a booking once I've made it?


Yes, appointments can be adjusted up to 24 hours prior to your appointment. Please follow the instructions contained in your appointment confirmation email/sms.