Curly Girls Club.

YOUR CURLS. YOUR CROWD. YOUR REWARDS.
JOIN THE CLUB, EARN POINTS EVERY TIME YOU SHOP, AND UNLOCK WHAT MONEY CAN'T BUY.
JOIN THE CLUB or Login here

You can sit with us.

Whether you're an OG co-creator, crowdfund investor or a more recent curly girl, our global community has built Ruka alongside us at every step. It's only right that we reward you for rocking with us.

EARN 200 POINTS WHEN YOU JOIN

01

JOIN THE CLUB

Sign up to the Curly Girls Club, earn 200 points as a welcome bonus and enjoy special rewards right away.

200 POINTS TO JOIN

02

EARN POINTS

As an early member, earn 1 point for every £1 spent - and earn more as you shop.

£1 = 1 POINT

03

GET PERKS

From discounts, early access and product reservations to exclusive event invites — the club is where you want to be.

SAVE SOME COIN

04

SEE YOU SOON

Don't be a stranger - points can only be used online, but we'd love to see you at a Selfridges, Sephora or Ruka event near you.
Join now

Join now for free

Join the club now to start saving whilst you shop, plus access exclusive members only rewards.